<h3>QR codes 🤳🏻 </h3>We have added a possibility to place a QR code on your certificate designs. Placing a QR code on your certificate is a great way to ensure the validity of its printed or PDF version. Any certificate viewer will be able to scan the code and get redirected straight to the certificate’s link.<h3>Enhanced engagement analytics &amp; marketing insights 💡</h3>With the help of enhanced analytics, you are able to track the full lifecycle of the certificates you issue, monitor your recipients’ engagement, and evaluate the marketing gain certificates bring you.&nbsp;<ul><li>The Engagement tab displays your certificates’ journey from the moment of issuing up until your recipients take some actions with their certificates. You can now understand the certificate distribution process from the moment of publishing up until your recipients engage with their certificates and see the shares of different engagement types: PDF downloads, social media shares, adding to the LinkedIn profile, etc.</li><li>The Marketing Insights tab displays the marketing performance of your certificates: the number of views and clicks, click trends, and the best performing certificates that generated the biggest marketing value!&nbsp;</li></ul>Additionally, you can export these data to share it with your team, as well as compare the performance of different groups using filters.&nbsp;<h3>Email branding improvements 💌&nbsp;</h3>We have added a new placeholder email template to reflect the email branding changes accurately. This template has all the elements you can customize so that it is clearly visible what changes have been made and how they will be displayed.We will be happy to hear your feedback about new features, so feel free to share it via email or chat. You may also book a product demo call where I will show you a tour of the product. <a href="https://calendly.com/valeriia-certifier/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Book a 30-min call here.</a>﻿We are working really hard to enhance your certificate issuing experience. Await a new batch of improvements and features within the next 2 weeks. Stay tuned!&nbsp;

In September, we released two new features: QR codes and the Enhanced Analytics tab. Read on to learn more.

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Latest in September: QR Codes And Enhanced Analytics

Latest in September: QR Codes And Enhanced Analytics 🎉

Let me start with one of the greatest myths associated with certificates. Lots of people think that the biggest value of the certification process is to award a person with their certificate by delivering it either virtually or physically. This is perceived as the culmination of your certificate's journey. In fact, certificates are much more than that.Certificates continue to deliver value to you as an issuer even weeks or months after they were issued. They work as a marketing tool that promotes your brand and generates potential clients. Here is how:<ol><li>You issue certificates&nbsp;</li><li>Your recipients add them on LinkedIn profiles or share them on social media&nbsp;</li><li>The certificates are exposed to your recipients’ network</li><li>Any certificate viewer can get to know about you</li><li>You get free traffic to your website or social media profile</li></ol>As you can see, at some moment, certificates might be compared to ad banners. They literally generate new leads at no additional cost. This is just an unexpected bonus that you get.&nbsp;One of the ways to measure the marketing effectiveness of certificates is to look at the clicks they generate. At Certifier, you can see how many clicks your certificates brought you and evaluate your marketing gain.The question here is: How to get more clicks? How do encourage certificate visitors to be more engaged? Although it might sound like a challenging task, there are several proven strategies that do work. Read on to find out what they are. <h3 class="ql-align-justify">#1 Encourage your recipients to share</h3>The thing that you should start with is to encourage your recipients to share their certificates and add them to their LinkedIn profiles. By exposing your certificates to a bigger audience, you make your learning events and your company’s brand more recognizable. It also goes without saying that, the more shares you have, the better certificate visibility you get.&nbsp;Some ideas to help you motivate your recipients to share their certificates:<ul><li>make your certificates visually appealing. The better a certificate looks, the more likely someone will be to post it on their feed.</li><li>emphasize certificates' value. Make sure your recipients are proud of the document they get.&nbsp;</li><li>talk about the significance of sharing a certificate before and during your event. Do not just ask your recipients to share their certificates at the end of your event, but look for opportunities to communicate this during or even before your event takes place.</li><li>make your certificate page look aligned to your branding. When everything on the certificate page looks familiar to the recipient, they are more likely to share it with their network.</li></ul>💡PRO TIP: It is a well-known fact, that the less effort we invest into something, the less value we see in it. Thus, one of the ways to boost your certificates' value is to create a small "obstacle" on the way to getting them. For example, there might be a pre-condition for getting a certificate – passing an easy interactive quiz.&nbsp;💡PRO TIP: You can integrate Certifier with your quiz tool and your recipients will automatically get their certificates once they successfully pass a quiz! <h3 class="ql-align-justify">#2 Work on a catchy issuer's description</h3>Don’t forget to add your company’s name and a catchy description of your organization. Make sure that your description is compelling, short, and clearly describes what you specialize in. This information will be displayed on each certificate you issue and act as a way to tell your viewers about your company in a few sentences.At Certifier, the issuer's name and description are placed next to the certificate:<img src="https://res.cloudinary.com/certifier/image/upload/v1663069088/Issuer_s_name_and_company_s_description_388f518748.webp" alt="Issuer's name and company's description">💡PRO TIP: If you are not sure how to write a catchy issuer’s description, check the hero section of your company’s website. Usually, this section contains a powerful message that clearly describes the company’s specialization in one paragraph. <h3 class="ql-align-justify">#3 Provide links to your website and learning events</h3>At Certifier, we give you the possibility to place your website and learning event links that will clearly be visible on each certificate you issue. A link to your website will be also embedded in your company’s logo in the navbar. In addition to this, you should add a link to all your company’s events. This can be either a page dedicated to all your courses/webinars/etc., a link with your curriculum, or anything similar.&nbsp;Here is how we display the issuer's website and learning events link at Certifier:<img src="https://res.cloudinary.com/certifier/image/upload/v1663069212/Website_and_learning_events_2aa815d84f.webp" alt="Website and learning events">💡 PRO TIP: If there is no dedicated page where people can get acquainted with the learning events you conduct, consider creating it. Such pages are extremely useful, especially if you have several events dedicated to different topics. They showcase your specialization and display all the courses, webinars, or other events you have in one place.&nbsp;<h3 class="ql-align-justify"> </h3><h3 class="ql-align-justify">#4 Include the links to your organization's social media profiles</h3>Do not hesitate to enrich the issuer's section with your company's social media profiles. Add a link to your LinkedIn, Facebook, Instagram, and Twitter.&nbsp;&nbsp;At Certifier, we place the social media profiles of your company under the issuer name:<img src="https://res.cloudinary.com/certifier/image/upload/v1663069480/Company_s_social_media_profiles_41d7b62099.webp" alt="Company's social media profiles">💡 PRO TIP: If some of your social media profiles are not updated regularly, consider not adding them. You should add only those links that have relevant up-to-date information about your company.&nbsp;<h3 class="ql-align-justify"> </h3><h3 class="ql-align-justify">#5 When creating a group, place a link redirecting users to its learning event</h3>Digital certificates are mostly used for online events, so when creating a group, do not hesitate to add your learning event’s link to its description. By doing this, you transform the group name depicted on the certificate page into a link. Thus, if your certificate visitor is interested in this particular event/membership/etc., they will be able to learn more about it by clicking on this link.&nbsp;&nbsp;Here is how it will look:<img src="https://res.cloudinary.com/certifier/image/upload/v1663069719/The_Learning_Event_for_which_this_Certificate_was_Issued_jpg_051921e893.webp" alt="The Learning Event for which this Certificate was Issued.webp">💡 PRO TIP: If you have already issued some certificates without a group link, go and update those groups. The changes will be visible on the already issued certificates.<h2> </h2><h2>Summary</h2>Clicks are among the most accurate ways to measure the marketing effectiveness of your certificates. Increasing the number of clicks results in turning your certificates into ad tools that can generate more event attendees or learning event participants. Several proven strategies can help you boost your clicks:<ul><li>Encourage your recipients to share</li><li>Work on a catchy organization description</li><li>Provide links to your website and learning events.</li><li>Include the links to your organization’s social media profiles</li><li>Add a link to the event for which you issue certificates</li></ul>

At some moment certificates might be compared to ad banners. They literally generate new leads at no additional cost. In this article, we discuss 5 strategies that can help you drive traffic with the help of certificates. 

5 Strategies to Drive Traffic with Certificates

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5 Strategies to Drive Traffic with Certificates 

<h2>Who are the top promoters?</h2>As discussed in <a href="https://certifier.me/blog/5-strategies-to-drive-traffic-with-certificates" rel="noopener noreferrer" target="_blank">this article</a>, when someone shares their certificate on social media, it starts working as a marketing tool that promotes your brand and generates potential clients. It is a hidden bonus of issuing certificates.However, not all certificates are equal in terms of the marketing impact they make on your organization. Some bring lots of views and traffic to your website, others – do not. At Certifier, the recipients of the best performing certificates are called top promoters.&nbsp;We can compare such recipients to influencers, i.e. those who have the power to influence big audiences due to their authority, knowledge, or position. Top promoters can help boost your marketing reach and spread the word about your company or particular learning event. So how can you engage with top promoters to maximize certificates' marketing value? Let's get to know the fastest.<h3 class="ql-align-justify">#1 Respond to top promoters' posts with shared certificates </h3>The first thing you should do is to find the profile of your top promoter(s) on the social media where they shared their certificate. Leave a comment under this post and say thank you for sharing their achievement. Consider looking through the comments and reactions to get the idea of those individuals who showed the highest level of engagement. Following this, you can reply to some comments, react to them, or visit and connect with the engaged profiles.&nbsp;&nbsp;It will help you boost post engagement even more and connect with those people who showed the biggest interest in your learning event. This is an example of a response given by our customer eSuite on LinkedIn:This is an example of a response given by Certifier's customer eSuite on LinkedIn:<img src="https://res.cloudinary.com/certifier/image/upload/v1663062057/Comment_under_shared_certificate_799c9ea768.jpg" alt="Comment under shared certificate.jpg">As you can see, the shared certificate received two comments: (1) from Nathan Bush – the director of eSuite, and the other (2) from the official eSuite account.&nbsp;<h3 class="ql-align-justify">#2 Provide some gifts for the top promoters' audience</h3>Use the momentum and ask your top promoters to share some discount coupons or even a free ticket for people from their network. Given that this network is already very much interested in your event, providing a discount code created specifically for them might increase the chances of turning these people into your paying customers.<h3 class="ql-align-justify">#3 Turn your promoters into brand ambassadors </h3>Influencer marketing is one of the most powerful marketing tools. Thus, you can consider collaborating with your rock star promoter by, for example, making this promoter your brand’s ambassador. This involves constant mentioning of your learning events on their social media channels, posting updates about upcoming events, etc.&nbsp;<h3 class="ql-align-justify">#4 Ask your top promoters to post feedback about your company, course, or certification program </h3>If influencer marketing is not a part of your company’s marketing strategy, you can simply ask your top promoters to post honest feedback about your event or company. In exchange for that, you can offer some other events or courses you have for free.<h3 class="ql-align-justify">#5 Ask top promoters to share their certificate on other social media </h3>At Certifier, you can see which social media your certificate was shared on. If a top promoter shared their certificate on, e.g.,&nbsp;LinkedIn only, you can ask them to share their certificate on other social media profiles, i.e. Twitter and Facebook. It will increase the certificate’s exposure to the promoter’s network from other channels.<h2>Summary</h2>In this article, we discussed the ways to engage with top promoters and maximize the marketing gain generated by certificates. We found out that top promoters are those certificate recipients whose network showed a particularly high interest in the certificate they shared. We compare such people to influencers with whom you can collaborate to spread the word about your organization and increase your event attendance, course participants, or the number of association members.<h2>🤓 Homework for Certifier users</h2>So now, when you know who the top promoters are, we want to recommend you develop and implement the strategy of cooperating with your top promoters. Check the Top promoters section in Certifier’s analytics tab, find your top promoters' profiles on social media, and analyze them. Combine this knowledge with the nature of your events, and develop a real strategy of engaging with the holders of the best-performing certificates that will help you increase the number of your event attendees or course registrants.&nbsp;

Top promoters are those certificate recipients, whose network showed a particularly high interest in the certificate they shared. Read on to find out how you can engage with such recipients to increase certificates' marketing reach.

Maximize Value from Certificates: Top Promoters 101

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Maximize the Value from Certificates: Top Promoters 101

Paper PDF files are no more practical. See how to use the digital badge to show your skills.

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What is a Digital Badge And How It Is Used | Certifier

What is a Digital Badge And How It Is Used

Digital certificates are a great way to show respect for someone else's work. No matter if it is a certificate of participation, an achievement certificate for successful workshops, a language level, or a Linkedin certificate.It's always good to have some evidence of the achieved result. So, it is essential to create a batch of certificates initially and credibly. But how can you accomplish all of that?We have come up with a solution called <a href="https://certifier.me/" rel="noopener noreferrer" target="_blank" style="background-color: transparent;">Certifier</a>.<h2> </h2><h2>What are certificates? { What are certificates? }</h2>Certificates are digitally signed documents with specific data fields. Their purpose is to identify the person or organization that receives the certificate.They are needed to verify the authenticity of the training, course, corporate training, diploma, and many more. Certifications can be approved with special public keys and signed by the certificate authority. <h2>Why should you reach out for a certificate? { Why should you reach out for it? }</h2>Certificates have many functions and are mostly related to gaining knowledge and improving your experience. For example, obtaining a certification allows you to empower expertise or learn about a new area in advance. They’re a valuable addition to our CV when looking for a job for potential employers.Additionally, the knowledge you acquire during various types of training gives you the skills you need in the market you are in. They allow you to gain partnerships or new customers, strengthening the company's position and development. <h2>Why is it worth printing certificates? { Why is it worth? }</h2><ul><li>Printing certificates is an excellent way of showing attitude towards your job or profession, proving you have the required skills.</li><li>They can be an element of office design, distinguishing professionalism.</li><li>The certificates add prestige to the company and, at the same time, respect the client. As a result, customers feel safe because they know they are working with a professional and can trust you.</li></ul> <h2>Why is it important to print certificates in the right way? { Why is it important to set up them right? }</h2>Certificates reflect some skills. Whether the certificate relates to a job, university, workshop, or school, each must be professionally presented. It increases the chances that you become more reliable and trustworthy in the eyes of the people to whom you provide the digital certificate.&nbsp;Documents created improperly lose their value because people don't take them seriously. Suppose the paper is designed in an organized, transparent, and aesthetic manner. In that case, it will become your showpiece in the light of your new job, organization, or other decision-makers.It can be treated as a deciding factor when selecting a new employee. For example, we can compare this to a well-structured CV – if it meets the basic requirements, there is a greater chance that you will move to the next stage of recruitment.&nbsp;The excellent quality of the document will make it stay with you for many years without losing its value.So let's point out 8 main things you should keep in mind while designing a certificate.&nbsp; <h2>8 main things to keep in mind when printing a certificate { 8 things to keep in mind when printing }</h2>Before printing a certificate and hitting a "print button," you should consider various things to make everything proper and suitable.<img src="https://res.cloudinary.com/certifier/image/upload/v1662382427/certifier_blog_print_certificates_13495f5e0a.jpg" alt="A printer for printing certificates."><a href="https://unsplash.com/photos/CGnoRQZGWmw" rel="noopener noreferrer" target="_blank">source</a><h3>1. Consult the form of the certificate with the recipient</h3>Before printing, you need to consult with the receiver in what form he needs it.For example, it may be enough to send the mails certificates via email. But there could be another choice like sending it directly via delivery man.&nbsp;&nbsp;Of course, online methods are faster and easier, but customers may prefer to receive award certificates in paper form and in person.<h3>2. Customize the appearance of the certificate to the achievement</h3>Not every template will be suitable for every type of certificate. For example, if we print company employees' course completion documents, they will look different from those focused on the ability to use a specific program or application.&nbsp;Each will feature a distinct design highlighting particular qualities or skills acquired before the delivery of the certificate.<a href="https://certifier.me/#product" rel="noopener noreferrer" target="_blank">Certifier</a> offers blank certificate design templates that you can adjust to your own needs – and create a certificate in minutes.<h3>3. Take care of the readability of the certificate</h3>Remember that the creative certificate should be scannable. The information you provide must be easy to find and legible. Avoid tiny fonts as they may go unnoticed. It is vital that you include the necessary data relevant to the character of the document.Consider avoiding different types of fonts – the writing should be consistent with each other. Also, bold the font of the date that should catch your attention the most.<h3>4. Include all needed information</h3>Similar to the point above, the data you include is crucial here. You should include information on the name and date of the event. In addition, list the specific achievements that the receiver has achieved during the particular course.&nbsp;Remember that the certificate should be concise – don't clutter it with too much information. A person displaying their digital certificate to someone else should ensure that it will fit for use.<h3>5. Take care of the quality of the certificate material</h3>Not only is the information in the certificate important, but the quality of the paper you have at your disposal will be critical here. Why? The better the quality, the longer the document will last.&nbsp;Thanks to this, the recipient won't have to worry that the displayed document will be unsuitable for showing. The manuscript should look professional to get an excellent first impression. You don't need to describe all the information, but pay attention to the details, for example, what material you offer.<h3>6. Consider adding a personal message to the certificate</h3>It is not necessary, but it can be considered sentimental and friendly.You can add a personal mini-note – for example, a quote referring to an event or situation that took place during the course and made the recipient somehow remember.<h3>7. Take care of the appropriate quality of photos</h3>Sometimes certificates require individual photos or images to be attached. If you decide to put a picture, remember that the quality must not differ from the quality of the paper.Everything must be consistent, legible, and look professional.&nbsp;<h3>8. Check for errors before printing</h3>Printing is the last thing that completes your certificate creation work. Remember to show the document to other employees after checking it yourself.&nbsp;Then you increase your chances of catching mistakes that you overlooked. This principle also works for creating different projects; other people can show you points that you ignored before. <h2>What is Certifier? { What is Certifier? }</h2>The Certifier is one of the top apps for making <a href="https://certifier.me/blog/creating-a-modern-certificate-design-elements-for-success" rel="noopener noreferrer" target="_blank">professionally-designed certificates</a>. Its user-friendly interface distinguishes it, so you won't need any special training on using it. The app helps you with managing and create bulk-print certificates online.It provides you with sufficient functions for designing, sending, and exhibiting credentials. It's not only an editor; it's an original tool that enables you to create credible certificates only with a few clicks.&nbsp;Certifier provides you with three plans. One of them is free and offers you a basic feature. Programs like Standard and Professional allow you to do more creative and advanced things. Maybe you won't need higher variants, so checking the proposed function will be a great choice.&nbsp;The app equips you with many free certificate <a href="https://certifier.me/blog/30-certificate-ideas-to-boost-your-certificates-performance" rel="noopener noreferrer" target="_blank" style="background-color: transparent;">design templates</a>, leaving plenty of room for editing. Also, it supplies a proper security level and analytical functions.<h3>Why should you choose a Certifier to create documents?&nbsp;</h3>Certifier offers you a complete set of features for creating certificates. With it, you get the right tools to help you create high-quality documents designed the way you need. It allows you to add your content and personalize the signatures, images, and brands you want to include in the paper.﻿You don't have to struggle to find a suitable template because Certifier provides tons of them: each is different, offering a wide range of possibilities. Additionally, you can edit the default certificate template if one of the elements doesn't fit.What's more, if you need to send certificates to a group of people, the Certifier will handle it. Sometimes, the already sent certificate will need to be corrected - with this app, it won't be a problem.&nbsp;Moreover, a Certifier allows you to go back to editing and correct potential errors. Regarding the size of the documents, it also has a wide range of possibilities. Of course, Certifier will give you a suggested, standard size in advance; but the final choice is yours.In addition, along with the application, you can view analysis from social media; how many people shared information about the received certificate, for example, on Linkedin, Facebook, Twitter, or other platforms promoting their achievements.Start today ➡️ <a href="https://app.certifier.me/sign-in?_gl=1*1c6plgq*_ga*NzM2Mjc0MDU1LjE2NTEyMTc1NTM.*_ga_CT2PET4TWT*MTY2MjM4MzUwOC41Mi4xLjE2NjIzODM1ODYuNTUuMC4w&amp;_ga=2.235567105.1031647491.1662369432-736274055.1651217553&amp;_gac=1.13900485.1661860663.CjwKCAjw6raYBhB7EiwABge5KvBYj0bBgUeBWI0U1hw8QuNT6dMJvkxPtZiJrdZNV_SUyDPCYq2haxoC-rIQAvD_BwE" rel="noopener noreferrer" target="_blank">try out Certifier for free</a> <h2>Conclusion&nbsp;{ Conclusion }</h2>Certificates allow you to show your professionalism and stand out from the crowd. What's more, they enhance your skills, making you a trustworthy person.That is why it's so important to keep in mind that they should be printed correctly.Following the points above, you're making sure that certifications are credible and will not be doubted in the future. <h2>FAQ Print Certificates { FAQ }</h2>What paper is best to print certificates on?The best paper to print certificates on is high-quality, heavy-weight paper. You want to choose a piece of paper that is thick enough so that it won't tear easily and has a nice finish that will make the colors pop.What is the paper size for a certificate?A certificate should be at least 8.5" x 11", but you can go bigger if you want. Just make sure that the size you choose is appropriate for the type of certificate you are printing.Check out this guide to find the best certificate size ➡️ <a href="https://certifier.me/blog/ideal-certificate-size" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">This is the Ideal Certificate Size (+Examples and Templates)</a>What is a certificate template?A certificate template is a blueprint for creating certificates. It includes all of the information and design elements that you want to include in your certificates, such as your organization's name, logo, and contact information. You can use a certificate template to create both digital and printable certificates.Where can I get certificate templates?Certifier provides many printable certificate templates that can streamline your creation process a lot. And what’s best – you can easily customize them to fit your needs. Thanks to them, creating certificates is quick and easy – you don't have to start from scratch each time.&nbsp;Can I make my own certificate?Yes, of course, you can. Certifier also provides an option to create certificates from scratch and use blank certificate templates. By doing this, you can customize the look of your certificate. As the interface is very simple, you will have no problems mastering it.

Want to print certificates but not sure where to start? Here are 8 things you need to consider before hitting the "print" button.

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Want to print certificates but not sure where to start? Here are eight things you need to consider before hitting the "print" button.

Print Certificates – 8 Things to Keep in Mind | Certifier

8 Considerations to Keep in Mind When You Print Certificates

On July 18, we deployed one of our most requested features – the Full White Label add-on. Together with this feature, we released some other important updates to improve your experience with Certifier. Let us describe them in detail:<h3>Full White Label Add-on 🛠 </h3>The most requested add-on is finally live! With the Full White Label add-on, you can host your certificates on a custom domain (e.g. certificates. yourcompany.com), remove Certifier’s footer from all the emails, and the Distributed by Certifier label from Credsverse. You can now deliver your certificates more professionally than ever.<h3>Promote your events via certificates 🔈</h3>You can now promote your learning event via certification by adding its link to the group. Each certificate issued will have this link in the certificate description section. This will help you promote your event via certification, generate new quality leads, and boost your event page visits!<h3>Visually appealing &amp; more professional sign-in &amp; sign-up&nbsp;💎</h3>To make your experience more pleasing, we’ve redesigned our sign-in and sign-up pages. We’ve also added some minor changes aimed at improving the account setup, password reset, and password confirmation.<h3>Email builder improvements ✉️</h3>We’ve drastically improved the links management in our email builder. You can now easily link and unlink the text objects of your email template.We will be happy to hear your feedback about new features, so feel free to share it via email or chat. You may also book a product demo call where I will show you a tour around the product. <a href="https://calendly.com/valeriia-certifier/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Book a 30-min call here.&nbsp;</a>We are working really hard to enhance your certificate issuing experience. Await a new batch of improvements and features within the next 2 weeks. Stay tuned!&nbsp;

The month of July was very fruitful for the Certifier team. On 18 July 18, we made another product release which includes not only minor improvements but also the most frequently requested add-on. Let's dive into the changes we've made.

What's new at Certifier? Full white label and more

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What's New at Certifier? Full White Label And More

Certifier Premium Branding Add-on is finally available for our customers.With this new add-on, you'll be able to improve the experience of your certificate recipients and boost your brand visibility.Our team has been working hard over the past weeks to make the Premium Branding Add-on available already today. <h2>Why do you need Premium Branding Add-on? { List of Premium Branding Add-on advantages }</h2>Let's take a look at what a certificate issuer gets and why you should start using this add-on today.&nbsp;<h3>Here's a list of advantages:</h3>1. Comprehensive branding experience for all certificate recipients. Now you can use your logo and brand identity not only in the emails but also on the certificate recipient's page.&nbsp;2. No Certifier branding. No distraction. Your certificate recipients won't see Certifier logos. Give them full focus on your brand.3. Full sync of your design and visual appearance. Make the colors match your brand identity.4. Use links to your social media. Add direct links to your social media accounts for additional reach on all certificates you issued.As a result, with Premium Branding Add-on you will get complete coverage of your brand, a better experience for your recipients, and new opportunities for marketing. <h2>What exact features will you get in Premium Branding Add-on?&nbsp;{ Premium branding features }</h2>Here's a list of features that are available in Add-on:<ul><li>Add your logos to the header and footer menu</li><li>Remove Credverse, Certifier logos, and links</li><li>Add your issuer description to the certificate page&nbsp;</li><li>Add links to LinkedIn, Facebook, Twitter, and Instagram</li><li>Add links to the website and page of the event&nbsp;</li><li>Change the main and background colors&nbsp;</li></ul>You can start with all features in the <a href="https://app.certifier.me/dashboard" rel="noopener noreferrer" target="_blank">Certifier dashboard here</a>. It is really easy to use. <h2>How to use Premium Branding Add-on, and how much does it cost?&nbsp;{ How much does it cost? }</h2>From now, Premium Branding Add-on is available for all Professional plan customers. The add-on cost is $49/month.1. Go to “Payments &amp; Plans”2. Select "Upgrade your plan"3. Scroll down and choose “Premium Branding Add-on”4. Click the “Begin Checkout” button5. Finish the payment process.Notes: You can cancel Premium Branding Add-on at any time. Also, you can make a refund within 7 days, if you're not satisfied with the new features.<img src="https://res.cloudinary.com/certifier/image/upload/v1654089014/GIF_2_9a8331775b.gif" alt="GIF 2.gif">After purchase, you can use Premium Branding Add-on. Go to "Settings", open the "Issuer" section in the menu and start to use all the features available there.<h3>How can I check the recipient view?</h3>Before publishing changes, you can save the changes and click "Preview". You will see what exactly the potential recipient will see on the certificate page.<img src="https://res.cloudinary.com/certifier/image/upload/v1654089580/FOR_GIFFFF_1_e8c07f6d2b.gif" alt="FOR GIFFFF (1).gif">The preview mode will help you see the changes you’ve made to the certificate page: colors, logos, information about your organization, links to social media, website, and others. <h2>How to start using Premium Branding Add-on? { How to start using the add-on? }</h2>Go to the <a href="https://app.certifier.me/dashboard" rel="noopener noreferrer" target="_blank">Certifier</a>, activate the add-on, and start using it. It's very simple. For any questions, contact us via email or <a href="https://meetings-eu1.hubspot.com/uliana" rel="noopener noreferrer" target="_blank">book 30-min call</a> with Certifier expert. We'll give the answers to all your questions and do our best to help you improve your certification process.We hope you enjoy using Premium Branding Add-on. In the coming weeks, we'll release a few new and important features.Certifier’s team is working hard every day to improve customer experience, as well as that of the certificate recipients.&nbsp;

Certifier Premium Branding Add-on is finally available for our customers. We hope you enjoy using this add-on today. In the coming weeks, we'll release a few new and important features. 

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Boost Your Brand Awareness with Premium Branding Add-on

Beautiful pre-made templates, custom congratulatory emails, marketing insights, and more.Good news – designing skills are not required.Today we will show you how to make a diploma in just four steps, but first... <h2>What is a diploma? { What is a diploma? }</h2>Diplomas are official documents provided by educational institutions, for example, a college, online learning platform, or correspondence school. This type of document confirms the award of a degree, having a set of skills or knowledge.Official diplomas and certificates seem to be similar documents, however, they are slightly different. A diploma program focuses on a particular subject in greater depth than a certificate course, which is usually for additional training.Learn how to make a certificate like a pro ➡️ <a href="https://certifier.me/blog/make-own-certificate-in-5-easy-steps" rel="noopener noreferrer" target="_blank">How To Make Your Own Certificate in 5 Easy Steps</a>&nbsp;<h2>Why should you make a diploma online? { Reasons why you should make it }</h2>There are many reasons why you should make your diploma online, and below are a few of them:You don’t have to leave the houseGetting a diploma in paper design is possible without ever having to leave your home. This is convenient since many people now work remotely or do not have time to find someone to do this for them.You can customize the diploma as you likeMaking diplomas at home with an online maker allows for the addition of a personal touch. For example, add a picture, your signature, the graduates’ names, etc. Diploma makers have many pre-made templates to adjust to your needs and preferences, or you can make one from scratch.No coding or design skills are requiredA good diploma maker will help you build, design, and issue credentials to your students or recipients in the blink of an eye, without any knowledge needed. When choosing a maker, check it has an intuitive interface and builder. This is a crucial aspect when you are in a rush or just do not want to spend time on that.It saves your time and moneyWorking with a designer can be a great experience that produces impressive results, but you can achieve the same with a good diploma maker and save some money as well. Unfortunately, designers’ services can be costly. So if you don’t need any advanced modifications, a good diploma maker will do the job.There are many online diploma makers availableEasy access to many different online tools specializing in diploma and certificate making is a game-changer. There are many available to choose from, so you certainly can find the right one for you. Moreover, you can make an official diploma in less than 20 minutes and, even better, send them in bulk to your students.If you are looking for a tool to help you create and send diplomas, you are in the right place. With Certifier, you can effortlessly make amazing diplomas in only four steps.&nbsp;<h2>Let's make a diploma with 4 easy steps { Let's make a diploma together [4 steps] }</h2>Without further ado, let’s see how to make a diploma with Certifier with this step-by-step guide.<h3>Step 1: Sign up</h3>To make a diploma with Certifier, you need to have an account. But this will take you just a moment 👉 <a href="https://app.certifier.me/sign-in" rel="noopener noreferrer" target="_blank">click here to sign up</a>Having an account will let you create groups and gather your attendees’ data. In addition, Certifier keeps everything in one orderly place and helps with your workflow.&nbsp;<h3>Step 2: Design your diploma – select a template and customize it to your needs</h3>If your account is ready, you can start designing a school diploma for your students. Right after signing up, you need to fill in a quick form. It asks about general info, for example, what you will use Certifier for and who your recipients will be. This questionnaire gives us feedback to make our platform even better for you.Now you can move on to creating a design that you can reuse in the future if necessary. Go to the Designs tab and then click Create Design.<img src="https://res.cloudinary.com/certifier/image/upload/v1652183996/certifier_blog_how_to_make_a_diploma_design_interface_2965f5f910.png" alt="certifier-blog-how-to-make-a-diploma-design-interface.png">There are five subtabs where you can edit custom diploma certificate templates:<ul><li>In the Templates subtab, there are pre-made templates that you can use and adjust. First, decide what template you want to use, then change the size, certificate color, font, or text position if you’d like.</li><li>The Elements subtab allows for uploading images. Here you can customize your diploma by adding a school logo or some images that refer to your course or school.</li><li>You can change, rewrite, and add a new text box in the Texts subtab.</li><li>The Attributes subtab is used for managing the properties of your document. Here you can map your data to dynamic attributes used for creating and personalizing issued certificates. Thanks to them, you can send diplomas to the recipients automatically. They are not required unless you want to send your diplomas in bulk, in which case you do have to use attributes. Nevertheless, they are easy to implement by clicking Use and editing the text box. If you need some additional attributes not listed here, you can effortlessly create your own by clicking Add Custom Attribute.</li><li>The Document subtab allows changing the paper size (A4 format or US Letter) and orientation (landscape or portrait).</li></ul>Learn more ➡️ <a href="https://certifier.me/blog/how-to-use-dynamic-attributes-to-create-and-send-certificates-in-bulk" rel="noopener noreferrer" target="_blank">How to use dynamic attributes to create and send certificates in bulk</a>.With Certifier, making a diploma certificate from scratch is a piece of cake. First, choose a blank diploma background, add a text box and images, and choose size and orientation. It's all up to you. When everything is ready, click Save Design.&nbsp;<h3>Step 3: Create a group</h3>Head to the Groups tab.<img src="https://res.cloudinary.com/certifier/image/upload/v1652183995/certifier_blog_how_to_make_a_diploma_groups_fb50ebe031.png" alt="certifier-blog-how-to-make-a-diploma-groups.png">Now, you need to prepare a CVS, XLSX, or XLS file with a list of your participants in order to create a group. In the first column, add all of the recipients' names. In the second column, write their email addresses, one by one. Then fill in the necessary information about the group in the Groups tabCome up with a group name, select the design you created a moment ago, and choose the email template that will be used to distribute diplomas to the recipients.It typically contains congratulations, information about the diploma format, and where the recipients should click to download it. Of course, the template is customizable so that you can adjust the content to your own needs.Now you have to select a group of recipients by clicking Add Recipients.&nbsp;<h3>Step 4: Issue diplomas</h3>Upload a file with the recipient’s data and send their diplomas via email. To do that, follow these steps:<ul><li>head to the Certificates tab</li><li>select Issue Certificates</li><li>select a group name and click Add Recipients</li><li class="ql-align-justify">upload a spreadsheet with recipients’ data from your computer</li></ul><img src="https://res.cloudinary.com/certifier/image/upload/v1652183995/certifier_blog_how_to_make_a_diploma_add_recipients_ffbcdb2a75.png" alt="certifier-blog-how-to-make-a-diploma-add-recipients.png">At this point, you can get a spreadsheet template if you want to be sure what the file will look like.When the file has been uploaded, you will see an overview of the participants' list and their email addresses. Check if everything is correct and look at Certifier’s preview before publishing to avoid any mistakes.<ul><li class="ql-align-justify"> when you are ready, you can Save and Publish or Save as Draft</li></ul> <h2 class="ql-align-justify">Why choose Certifier – your online diploma maker? { Why choose Certifier diploma maker? }</h2>Certifier is an amazing platform for creating diplomas, as well as certificates. It is a professional diploma maker that generates and sends documents to the recipients.Certifier is suitable for both small organizations that need certification from time to time and big companies that want to issue certificates or diplomas on a large scale. Here is why you should choose Certifier:<h3>✅ Certifier is easy to use </h3>Among many other certificates or diploma generators, Certifier is a fantastic tool in terms of its usage. Everything is clear because Certifier was created specifically for making credentials.There is no chance of getting lost on the page or in a thicket of other features, which is definitely a benefit that saves time and stress.<h3>✅ There are many types of diploma templates available</h3>Certifier provides a custom template for every occasion you can think of. If you wish to have a parent-issued diploma, you can create a homeschool diploma for children.If you are a lecturer, you will find a college diploma design. Distance learning program, diploma of graduation, or an apprenticeship – the sky's the limit, and making them is a breeze.Aside from diplomas, Certifier offers many other certificate templates. There are endless choices of certifications you can design: award certificate, certificate of achievement, etc., or you can make your own from scratch as well.<img src="https://res.cloudinary.com/certifier/image/upload/v1652183995/certifier_blog_how_to_make_a_diploma_templates_0f5a199eb5.png" alt="certifier-blog-how-to-make-a-diploma-templates.png"><h3>✅ You can send diplomas in bulk</h3>This feature is a game-changer. Instead of writing each email manually, you can send diplomas in bulk with just a few clicks. It’s fast, convenient, and ideal for those who don’t have much time.<h3>✅ Recipients get customized emails with congratulations </h3>A customized email with congratulations may seem redundant, but it plays a vital role. Thanks to such details, the experience of attending your course improve and positively influences the participants’ impressions. Your small effort put into such emails will be disproportionate to the recipients’ great contentment.<h3>✅ Certifier has reasonable pricing as well as a free plan</h3>There is one free plan and three paid ones available. Each has its own set of features, and they differ in price:<ul><li>The Standard plan at $29 per month is recommended for issuing certificates to small groups.</li><li>The Professional plan at $79 is ideal for issuing certificates or diplomas on a larger scale.</li><li>The Premium plan at $199 is intended for certification programs with high volumes and branding requirements.</li><li>The Free plan offers features that are sufficient for occasional, non-professional use. It’s ideal for testing.</li></ul>To see which feature each plan has, <a href="https://certifier.me/pricing" rel="noopener noreferrer" target="_blank">click here to see the full pricing</a>.By issuing diplomas with Certifier you can gain marketing insights: how many attendees publish their documents, open the emails containing them, view their diplomas, and share their achievements.Also, you can see the number of shares on LinkedIn, Facebook, and Twitter. These statistics are great for marketing analysis and making data-driven decisions.Certifier’s documents are ideal for printing out. High-quality and PDF format make it easy for recipients to print out their diplomas if they wish to. Also, they can share their documents on various social media platforms.This may bring another benefit – the more people who see the diploma, the more recognition your educational or academic institution will gain if there is a logo.<h2>&nbsp;</h2><h2>Don’t wait – choose Certifier { Conclusion }</h2>As you can see, Certifier brings many benefits for both issuers and recipients. Building, designing, sending all in one place – issuing a diploma has never been so easy.You can generate credentials for any occasion: children’s diplomas, a diploma for occupation, school diplomas, whatever you need. It takes only four steps, and your attendees will have professional diplomas in their email boxes.There’s no use waiting, so <a href="https://app.certifier.me/sign-in" rel="noopener noreferrer" target="_blank">sign in </a>to have an amazing diploma maker.

Sending and creating original diplomas in four steps is possible. With Certifier, you can make diplomas for multiple occasions and send them to the recipients with a few clicks. See how.

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Sending and creating original diplomas in four steps. With Certifier, it's more than possible. See how to make a diploma online without much effort. 

How to Make a Diploma Online in 4 Easy Steps | Certifier

How To Make a Diploma Online in 4 Easy Steps

Every marketer responsible for lead generation at a B2B technology company knows how difficult and expensive it is to generate new contacts for potential customers.And this is not the only challenge marketers face. Building a brand and creating lasting relationships with the target audience is equally challenging.Technology companies are outdoing themselves with designs and ideas to promote their products or services. In our opinion, offering value to your potential customers is always the most effective way to attract the attention of potential clients.What exactly would that value be? How do you provide it?Until recently, there were a lot of talks mainly about content marketing as a way to promote your business and generate valuable leads.But remember, content marketing is a very broad term. It can mean publishing high-quality articles on a blog, creating ebooks, conducting research and sharing the results, or organizing webinars, just to name a few examples. <h2>How to offer valuable content in the B2B sector?</h2>Fortunately, there are many forms of content marketing and ways to offer valuable content. I believe that active knowledge sharing will soon become a new trend. People know that they need to learn and upskill constantly, and they are increasingly interested in doing so online.How can technology companies take advantage of this trend?One of the best decisions is to create your online academy. This may sound like a very demanding project, but it is worth investing time and budget in such an initiative. Another way is to start your certification program, which I will talk about later in this article.Now let's get down to the details and see how to create your online academy. <h2>Online academy as the best B2B lead generation channel</h2>In order for your online academy to meet its two main goals: sharing valuable knowledge and B2B lead generation, you need to align its topic with the problems and challenges your potential customers are facing. I assume, of course, that you know how to solve these problems :)<h3>How do combine these two goals?</h3>Define the target audience for the course and list their challenges. Then determine in what form you want to deliver the knowledge - whether it will be videos, or maybe PowerPoint presentations, or notes in a downloadable PDF.Let's say you sell customer service software to small and medium-sized businesses. Your online academy should offer courses focused on how to deliver good customer service. The content you create should be created for small and medium business owners as well as the customer service agents they employ.Or maybe you sell <a href="https://www.cloudtalk.io/" rel="noopener noreferrer" target="_blank">call center software</a>. Then you can create a customer service academy and offer courses focused specifically on this segment. Make a course about customer service and sales funnels. There are really many topics you can cover.If, on the other hand, you offer nursery management software, create a course on how to manage a nursery. Gather best practices from the market, and engage educators and nursery staff to share their experiences.As you can see, the scheme is really simple: when creating an academy, you focus on topics that directly relate to the product or service you offer.Remember, however, that an online academy is not meant to be a pushy advertisement of the software you sell. You can use screenshots from the tool as examples or even better – give course participants free access to your solution, but the content cannot be focused on it.You have to provide value, and at the same time, you can show that you offer an interesting program, never the other way around. Do you need any help with this topic? <a href="https://certifier.me/?utm_source=googleads&amp;utm_medium=search&amp;utm_content=17128749599&amp;utm_term=certifier&amp;gclid=CjwKCAjwsfuYBhAZEiwA5a6CDM7uTw8uV82n35lPGjPF8jSl3Fj6Gv2c0sH9zufd-uWMnt5_3uWSLhoC_KsQAvD_BwE" rel="noopener noreferrer" target="_blank">Certifier</a> team will be willing to help you.

Looking for new ways to acquire leads? Get to know how to generate new contacts for potential customers with certification programs!

Uliana Kysheniuk

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